Director of Franchise Brand Marketing

Profile

:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Director of Franchise Brand Marketing,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:Realogy is a global provider of real estate services with a singular mission: We serve agents. This strategy is aimed at growing the base of high-performing independent sales agents at our company-owned and franchisee brokerages, providing services to make them more productive and their businesses more profitable. \u003cbr\u003e\u003cbr\u003e While you won’t see our name on For Sale signs, you will see those of our industry-leading brands: Better Homes and Gardens Real Estate, Century 21, Citi Habitats, Climb Real Estate, Coldwell Banker Real Estate, Corcoran, ERA Franchise Systems and Sotheby’s International Realty to name just a few. Our four business units work together to provide a full-service solution to meet the needs of agents and their homebuying clients, from the initial listing until the keys are turned over. \u003cbr\u003e \u003cbr\u003e Realogy was recently designated a \u003ca href=\https://www.realogy.com/news/2019/05/28/realogy-earns-great-place-to-work-designation-for-second-consecutive-year\ target=\_blank\\u003eGreat Place to Work®\u003c/a\u003e for the second consecutive year, recognizing the company’s commitment to providing meaningful work and an environment where employees can grow and succeed. Realogy has 16,600 offices and approximately 302,000 affiliated brokers and agents worldwide. We’re the leader in residential real estate sales, with $6.1 billion in revenue in 2018, nearly 1.4 million real estate transactions and approximately 16 percent of market share of the U.S. residential real estate market. We’re there to serve agents who help people find and buy houses, move, and finance their dream.\u003cbr\u003e\u003cbr\u003e The Corcoran Group, a leading residential real estate brokerage company in New York City, operates 40 offices with 2,200 sales associates serving Manhattan, Brooklyn, the Hamptons, the North Fork, Shelter Island, Delray Beach and Palm Beach, Fla. The Corcoran Group is part of NRT LLC, the nation’s largest residential real estate brokerage company and a subsidiary of Realogy Holdings Corp. (NYSE: \u003ca href=\http://studio-5.financialcontent.com/prnews?Page=Quote\u0026amp;Ticker=RLGY\ target=\_blank\\u003eRLGY\u003c/a\u003e) that operates Realogy’s company-owned real estate brokerage offices. 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json\\u003e{\@context\:\http://schema.org\,\datePosted\:\2020-07-17T14:36:25.410\,\description\:\\u003cspan style=\\\background:white;\\\\u003e\u003cfont style=\\\color:undefined;font-family:arial,sans-serif;size:undefined;\\\\u003e\u003cfont style=\\\font-size:10.0pt;\\\\u003eWe are currently looking for a\u0026nbsp;\u003cstrong\u003e\u003cspan style=\\\border:none windowtext 1.0pt;padding:0in;\\\\u003e\u003cfont style=\\\color:undefined;font-family:arial,sans-serif;size:undefined;\\\\u003eDirector of Franchise Brand Marketing\u003c/font\u003e\u003c/span\u003e\u003c/strong\u003e\u0026nbsp;to be based in the Greater New York City area.\u003c/font\u003e\u003c/font\u003e\u003c/span\u003e\u003cbr\u003e\u003cfont style=\\\color:undefined;font-family:arial,sans-serif;size:undefined;\\\\u003e\u003cfont style=\\\font-size:10.0pt;\\\\u003e\u0026nbsp;\u0026nbsp;\u003cbr\u003e\u003cspan style=\\\background:white;\\\\u003eThe\u0026nbsp;\u003cstrong\u003e\u003cspan style=\\\border:none windowtext 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this role will ensure the franchisee event strategy is aligned with the overall brand vision to drive engagement with our agent and broker community.\u003c/span\u003e\u003c/font\u003e\u003c/font\u003e\u003cbr\u003e\u0026nbsp;\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\\\border:none windowtext 1.0pt;padding:0in;background:white;\\\\u003e\u003cfont style=\\\color:undefined;font-family:arial,sans-serif;size:undefined;\\\\u003e\u003cfont style=\\\font-size:10.0pt;\\\\u003eKey Responsibilities:\u003c/font\u003e\u003c/font\u003e\u003c/span\u003e\u003c/strong\u003e\u003cul dir=\\\ltr\\\\u003e\u003cli style=\\\color:#121212;line-height:105%;\\\\u003e\u003cfont style=\\\color:undefined;font-family:arial,sans-serif;size:undefined;\\\\u003e\u003cfont style=\\\font-size:10.0pt;\\\\u003eDevelop, implement and oversee national and international programs and events, to enhance the franchise brand and align with brand DNA.\u0026nbsp;\u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003cli style=\\\color:#121212;line-height:105%;\\\\u003e\u003cfont style=\\\color:undefined;font-family:arial,sans-serif;size:undefined;\\\\u003e\u003cfont style=\\\font-size:10.0pt;\\\\u003eEnhance the brand image nationwide, reinforce top-of-mind awareness and stimulate preference.\u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003cli style=\\\color:#121212;line-height:105%;\\\\u003e\u003cfont style=\\\color:undefined;font-family:arial,sans-serif;size:undefined;\\\\u003e\u003cfont style=\\\font-size:10.0pt;\\\\u003eManage a cross-functional marketing team and ensure team deliver on brand vision from tone, to look and feel.\u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003cli style=\\\line-height:105%;\\\\u003e\u003cfont style=\\\color:undefined;font-family:arial,sans-serif;size:undefined;\\\\u003e\u003cfont style=\\\font-size:10.0pt;\\\\u003eExecute media buying, communication and collaboration with affiliates to ensure BRAND investment is complimentary to any local efforts.\u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:0in;margin-bottom:.0001pt;line-height:normal;\\\\u003e\u003cfont style=\\\color:undefined;font-family:arial,sans-serif;size:undefined;\\\\u003e\u003cfont style=\\\font-size:10.0pt;\\\\u003eDemonstrate Search Engine Marketing expertise as the representative for the affiliate network, ensure SEO recommendations are passed to internal teams and delivered in a timely fashion\u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003cli style=\\\color:black;margin-bottom:0in;margin-bottom:.0001pt;line-height:normal;\\\\u003e\u003cfont style=\\\color:undefined;font-family:arial,sans-serif;size:undefined;\\\\u003e\u003cfont style=\\\font-size:10.0pt;\\\\u003eManage internal/external communications, public relations to amplify key announcements, milestones and achievements\u003c/font\u003e\u003c/font\u003e\u003c/li\u003e\u003cli 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style=\\\color:undefined;font-family:arial,sans-serif;size:undefined;\\\\u003e\u003cfont style=\\\font-size:10.0pt;\\\\u003eMinimum 7 years of marketing experience with minimum of 3 years of management/leadership\u003c/font\u003e\u003c/font\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\color:black;margin-bottom:0in;margin-bottom:.0001pt;line-height:normal;\\\\u003e\u003cspan style=\\\background:white;\\\\u003e\u003cfont style=\\\color:undefined;font-family:arial,sans-serif;size:undefined;\\\\u003e\u003cfont style=\\\font-size:10.0pt;\\\\u003eresponsibility of marketing project team\u003c/font\u003e\u003c/font\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\color:black;margin-bottom:0in;margin-bottom:.0001pt;line-height:normal;\\\\u003e\u003cspan style=\\\background:white;\\\\u003e\u003cfont style=\\\color:undefined;font-family:arial,sans-serif;size:undefined;\\\\u003e\u003cfont style=\\\font-size:10.0pt;\\\\u003eBachelor’s degree in marketing or a related field is 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Company info

Realogy Holdings Corp
Website : https://www.realogy.com/